Diamond Information
Important 4c's
There are multiple factors when it comes to choosing the perfect diamond. Every diamond is unique and has different characteristics.
The 4 key characteristics of a diamond are: 'Cut, Color, Clarity and Carat weight. All are equally important.

Cut
The cut of the diamond does not refer to the shape of the diamond, but rather the portions, symmetry and polish. The cut of the diamond determines how the ring will sparkle.
Clarity
Clarity is based around how the diamond was created. There are "birthmarks" inside each diamond which are called inclusions. Clarity is rated based on the location of the inclusions.
Color
Diamonds come in a variety of colors.
They are found in the Earth's crust showing every color in the rainbow.
White diamonds are the most popular for engagement rings and range from true white colorless (D, E, F) to a yellow-brownish tint color (S-Z).
Carat
A diamond's carat weight is the measurement of how much a diamond weighs. A metric "carat" is defined as 200 milligrams. Each carat can be subdivided into 100 'points.' This allows very precise measurements to the hundredth decimal place.
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